George & Matilda Eyecare (G&M) has welcomed new partner Mr Dale Rolfe, principal owner of Rolfe Optometry Group, a well-established independent group of nine practices located in mid northern New South Wales.
G&M said Rolfe joins with a wealth of knowledge, experience, and contribution to the industry as the former director of Eyecare Plus since 2010, deputy chairman of the board since 2014, and a member of Optometry Australia.
Rolfe established his first practice in 1989 and has continued to grow over the subsequent 30-plus years, building a strong community base. Rolfe Optometrists is a sponsor of Nippers Surf Lifesaving and Great Lakes Education Fund, which supports children from their local regional area with study grants to help further their education beyond school.
Rolfe said had been approached by a number of corporates, but George & Matilda Eyecare seemed the right choice for him.
“I feel like there is a window of opportunity to get the best value for your business now with competitive tendering increasing sale prices for quality practices, but I don’t believe this will last forever,” Rolfe said.
“I was pleasantly surprised at just how valuable my practice was and this allowed me to make the decision to sell earlier than I had envisaged,” he said.
Better still was the fact G&M is Australian owned and run, Rolfe said.
“I like the idea that G&M are a community of independents and who have all the scale and benefits a corporate would but with an independent heart,” he said.
“G&M ensure that all my practice staff retain their positions, and all the optometrists are given full independence in their clinical decision making. There is no reduction in appointment times and optometrists can continue to follow their passion around their specialties.”
Albany Creek Optometrists in Brisbane and Optometrist Menai in Sydney have also recently joined G&M.
If you would like to read more articles like this, subscribe to our FREE weekly e-newsletter.
More reading
Optometry practice in Menai joins George & Matilda
George & Matilda expands with Albany Creek Optometrists
Why the George & Matilda Eyecare model works
