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Home Ophthalmic insights Clinical trials

Lions Eye Institute clinical trials team transforms brand image

by Staff Writer
May 1, 2024
in Clinical trials, Company updates & acquisitions, Eye research institutions, News, Ophthalmic insights, Ophthalmic organisations
Reading Time: 3 mins read
A A
The new brand initiative was driven by the need to better represent the capabilities and strengths of the team. Image: Lions Eye Institute.

The new brand initiative was driven by the need to better represent the capabilities and strengths of the team. Image: Lions Eye Institute.

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The Lions Eye Institute (LEI) clinical trials team has rebranded as ‘Lions Vision Trials’ to establish a unique identity that reflects the department’s expertise on a national and international scale.

LEI said this was part of the rebranding initiative launched in early March and is “powered by the same great team with the mission of translating research discoveries into new treatments for patients”.

Director of clinical research, Ms JoAnne Forrest, said the new brand initiative was driven by the need to better represent the capabilities and strengths of the team.

“Our new branding supports our focus on building strong research collaborations. We are the same team that prides ourselves on quality, experience and excellence but with a new name and look,” she said.

The Lions Vision Trials team is investigating the efficacy of a new drug to treat wet age-related macular degeneration (AMD), delivered by intravitreal injection. It is already approved for treating some forms of cancer.

Managed by Lions Vision Trials, participants Barry and Gillian recently completed a 12-month clinical trial for the drug.

Gillian’s story

During a holiday in 2022, Gillian noticed the words on her Kindle were starting to look “zig-zagged”.

Her optometrist immediately referred her to Sir Charles Gairdner Hospital where she was diagnosed with wet AMD in her right eye. Specialists informed her of a clinical trial at Lions Vision Trials.

“I was very willing to be part of the trial. I felt grateful to live in Perth and have access to that treatment,” she said.

“At the monthly appointments, I was very well cared for. The team was wonderful, very efficient and professional. We had a lot of laughs. They made what could have been an ordeal a very pleasant experience.”

“I wholeheartedly believe in clinical trials. Being involved is a privilege, and if we get the opportunity we certainly should because anything that helps others down the track is invaluable.”

Barry’s story

Barry was referred to the Lions Eye Institute in late 2022 by his optometrist for suspected wet AMD in his left eye. He had experienced no obvious symptoms, however, was previously diagnosed with dry AMD in both eyes.

His treating ophthalmologist, Professor Chandra Balaratnasingam, informed him of a new treatment available through a clinical trial.

“I signed the papers straight away. I wasn’t happy with the diagnosis, and I wanted to find a treatment to stop the disease getting worse,” he said.

The trial involved four-hour long monthly visits to the clinic in Nedlands. Each visit involved a general check-up, blood tests, scans and the injection.

“I was so impressed with the Lions Vision Trials team. We were all on a first name basis, they were very friendly. I couldn’t praise them enough,” he said.

“The treatment appears to have halted any deterioration of my sight. I’m continuing to see Dr Balaratnasingam every eight to 10 weeks.”

More reading

The Lions Eye Institute reveals winners for Eye to Eye Photographic Competition

Lions Eye Institute: one million reasons to celebrate 40 years of saving sight

Lions Eye Institute opens permanent clinic in Perth’s east

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