Optical Archives - Insight https://www.insightnews.com.au/ophthalmic-treatments/eyewear-frames/optical/ Presented by Prime Creative Media Sun, 24 Nov 2024 23:14:08 +0000 en-US hourly 1 https://www.insightnews.com.au/wp-content/uploads/2024/02/cropped-Insight-favicon-32x32.png Optical Archives - Insight https://www.insightnews.com.au/ophthalmic-treatments/eyewear-frames/optical/ 32 32 Eyewear that’s in vogue for Australian independents right now https://www.insightnews.com.au/eyewear-thats-in-vogue-for-australian-independents-right-now/ Tue, 26 Nov 2024 20:00:57 +0000 https://www.insightnews.com.au/?p=47021
Image: Dusko/stock.adobe.com.

Project Green releases Alder model Project Green, the award-winning luxury eco-friendly eyewear brand, has announced its latest product launch, featuring the new Alder model.Read More

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Image: Dusko/stock.adobe.com.

Project Green releases Alder model

Project Green, the award-winning luxury eco-friendly eyewear brand, has announced its latest product launch, featuring the new Alder model.
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]]> Optical industry’s top 2024 products recognised SILMO d’Or awards https://www.insightnews.com.au/optical-industrys-top-2024-products-recognised-silmo-dor-awards/ Tue, 24 Sep 2024 23:35:31 +0000 https://www.insightnews.com.au/?p=45505
ProDesign’s CENSUR sunglass frame (top), Transitions GEN S lens (bottom left) and OOmade's patented 3D printing solution were all recognised. Images: SILMO.

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ProDesign’s CENSUR sunglass frame (top), Transitions GEN S lens (bottom left) and OOmade's patented 3D printing solution were all recognised. Images: SILMO.
ProDesign’s CENSUR eyewear has taken out the sunglass design category at the coveted SILMO d’Or awards in 2024 that also recognised Ray-Ban Meta smart glasses, the latest photochromic lens from
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]]> Carrera releases co-branded optical and sunglass range with brand ambassador Pat Cummins https://www.insightnews.com.au/carrera-releases-co-branded-optical-and-sunglass-range-with-brand-ambassador-pat-cummins/ Tue, 17 Sep 2024 23:18:59 +0000 https://www.insightnews.com.au/?p=45339
Celebrities and influencers, like Australian cricket captain Pat Cummins, are tipped to help drive growth in the global eyewear market. Image: Safilo.

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Celebrities and influencers, like Australian cricket captain Pat Cummins, are tipped to help drive growth in the global eyewear market. Image: Safilo.
Australian cricket captain Pat Cummins has deepened his ties with the Carrera Eyewear brand to release his own optical and sunglass range. Cummins became a Carrera brand ambassador in 2023. Safilo Australia,
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]]> Face à Face eyewear challenges the conventional https://www.insightnews.com.au/face-a-face-eyewear-challenges-the-conventional/ Tue, 18 Jun 2024 01:53:42 +0000 https://www.insightnews.com.au/?p=43330
Business partners Wayne McCarthy (left) and Barry Telfer and their Face à Face display within their Perth practice. Image: Angelo Street Optical.

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Business partners Wayne McCarthy (left) and Barry Telfer and their Face à Face display within their Perth practice. Image: Angelo Street Optical.
Eyewear collections that are frequently updated and considered avant-garde – while still selling through the practice – are like gold for independent optometry. Face à Face is a brand that
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]]> ODMA 2024 frame awards unveiled at O-SHOW https://www.insightnews.com.au/odma-2024-frame-awards-unveiled-at-o-show/ Tue, 21 May 2024 22:30:02 +0000 https://www.insightnews.com.au/?p=42821
With Modstyle's Avanti PRIDE eyewear, $5 from each sale is donated to the Elton John AIDS Foundation. Image: Modstyle.

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With Modstyle's Avanti PRIDE eyewear, $5 from each sale is donated to the Elton John AIDS Foundation. Image: Modstyle.
Modstyle’s PRIDE frame is among four eyewear pieces recognised as part of ODMA’s awards program at O-SHOW24. The
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]]> MOREL rebrands collections to simplify and increase visibility https://www.insightnews.com.au/morel-rebrands-collections-to-simplify-and-increase-visibility/ Tue, 26 Mar 2024 00:21:03 +0000 https://www.insightnews.com.au/?p=41620
At SILMO Paris, Francis Morel (from left), Amelie Morel (also president of SILMO), Lisa and Mark Wymond, and Jerome Morel. Image: MOREL Australasia.

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At SILMO Paris, Francis Morel (from left), Amelie Morel (also president of SILMO), Lisa and Mark Wymond, and Jerome Morel. Image: MOREL Australasia.
Popular independent eyewear company MOREL has restructured its collections as part of a long-term strategy to drive greater awareness, visibility, and growth of the label. Now available through MOREL Australasia
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]]> EssilorLuxottica reveals Nuance Audio integrating open-ear hearing technology into eyewear https://www.insightnews.com.au/essilorluxottica-reveals-nuance-audio-integrating-open-ear-hearing-technology-into-eyewear/ Sun, 14 Jan 2024 23:21:15 +0000 https://www.insightnews.com.au/?p=39217
It's hoped Nuance Audio will eliminate the psychological barrier with traditional hearing aids. Image: Havas Red.

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It's hoped Nuance Audio will eliminate the psychological barrier with traditional hearing aids. Image: Havas Red.
EssilorLuxottica has made a splash at its first Consumer Electronics Show (CES) appearance in Las Vegas, unveiling first-of-kind glasses with an advanced hearing solution, Nuance Audio, alongside its Ray-Ban
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]]> VMD Eyewear to now supply Silhouette eyewear in Australia https://www.insightnews.com.au/vmd-eyewear-to-now-supply-silhouette-eyewear-in-australia/ Tue, 12 Dec 2023 03:02:44 +0000 https://www.insightnews.com.au/?p=38924 Silhouette Group VMD Eyewear
Silhouette Group is a family-owned manufacturer of premium rimless eyewear and sunglasses. Image: VMD Eyewear

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Silhouette Group is a family-owned manufacturer of premium rimless eyewear and sunglasses. Image: VMD Eyewear
Austrian eyewear brand Silhouette Group has announced a new distribution partnership with VMD Eyewear for the Australian market. The deal builds on an existing relationship with VMD Eyewear’s associated
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]]> Marcolin seals ic! berlin acquisition https://www.insightnews.com.au/marcolin-seals-ic-berlin-acquisition/ Tue, 14 Nov 2023 01:00:43 +0000 https://www.insightnews.com.au/?p=38454 Marcolin ic! berlin

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Global eyewear group Marcolin has finalised the acquisition of independent eyewear manufacturer ic! berlin GmbH, taking over almost 150 employees and a major production site. ic! berlin was established
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]]> Eyes Right Optical – the first port of call for Australian independents https://www.insightnews.com.au/eyes-right-optical-the-first-port-of-call-for-australian-independents/ Mon, 13 Nov 2023 00:23:31 +0000 https://www.insightnews.com.au/?p=38377
Melbourne-based independent practice owners Daniela Scalora and Carole Anjou.

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Melbourne-based independent practice owners Daniela Scalora and Carole Anjou.
Eyewear that sells through the practice and makes patients feel great is one of the hallmarks of successful independent optometry practices in Australia. Two business owners discuss how they achieve
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